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The Domain name: How important is it? A domain name has at least two parts in its structure. Take hp.com as an example. The suffix (.com ) is known as the top
level domain and the prefix (hp) the subordinate level domain. Top level domains indicate the areas of interest or activity of the websites registered under them. For instance, .edu is for websites related to education and .gov to government agencies and so on. So when you think of a domain names for your business, you will typically want it to be under a .com because it is the easiest to remember. However, with the incredible number of domain names out there, .biz, .tv, .us among others, have been introduced as new top level domains.
What is most important is your choice of the subordinate level domain for your domain names.
Here comes the role the keywords play in your choice. If you know that search engines locate your website more easily when your domain name is keyword-related than otherwise, you will chose a domain name that earns your website a high page rank. Your business will thus succeed better if your domain name is more search engine friendly.
Make your domain names short, simple and sweet for making at once memorable and easily visible to search engines. Do not use spaces and symbols. They are not allowed. Only letters, numbers and dashes are permitted in domain names. Also, always remember to renew your domain name registration before the it expires.
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